Fast Food Restaurant Business Success Involves These 22 Killer TipsJanuary 15, 2019
Fast Food Restaurant Business Success Involves These 22 Killer Tips
Fast Food Restaurant Business…A lot of people have intentions of starting the “big scale” business called fast food restaurant. In a place like Nigeria, we’ve seen big food companies thriving hard and playing their cards well in the food industry. In as much as this is a reality, there are tips to which success can also be achieved in your already established restaurant (that’s not successful) or would-be food firm. Many of the successful firms in the food industry you see in Nigeria and the world at large have mastered the art of these 22 killer tips which you’ll need to if you desire to have a great fast food business running.
A fast-food restaurant consists of a business model that serves food typically prepared in an exceedingly specific approach, like hamburgers and cold sandwiches, fried and roasted chicken, fried rice, beef, and chicken burgers, fiesta, hot dog, etc. notwithstanding whether or not you get a franchise, to maximize profit, there are sure things to think about before opening a fast food restaurant.
Looking at the above description, this post will be giving insights into the 22 best practices that will help move your fast food restaurant business to the next level. Stay with me!
- Have a Great Customer Service:
This is the act of taking care of the customer’s needs by giving provisions of high quality and helpful services. It is pertinent to know that no fast food restaurant business thrives without a customer care service. Don’t just leave your patronizers wandering in the state of confusion and dissatisfaction. When this aspect is in place, customers can trust your firm and they will have a sense of security and care.
- Your Reception Is Paramount:
The first “post” people see when they walk into a firm or company is the reception. In a fast food term, it is known as the “front office.” This is where customers line up to order for their victuals; either with takeaway packs or served indoors. What I mean by reception being paramount is that your Fast Food Restaurant Business must have a wonderful pattern of welcoming patronizers. Of course every and any company know about this rule that every customer that comes to your firm must be made to feel good by the first impression called reception. If you employ rude and hot-tempered workers, your reception will be questionable, and you won’t run a successful fast-food restaurant business. What this entail is that the people working at the front office must; (i) be friendly, (ii) have a sense of humor, (iii) be respectful, (iv) speak well, and (v) look presentable.
- Serve Fresh Foods and Avoid Stale Foods at all Cost:
A Fast Food Restaurant Business that desires to succeed must serve “new” foods every day, that’s why it’s called fast-food. Before a customer walks into your restaurant to eat, he/she already has it at the back of his/her mind to be served something fresh and sumptuous. But if a customer buys food only to discover he bought “garbage,” then there is a problem. Endeavor at all cost to provide fresh new and palatable dishes every single day. Avoid putting out “leftovers,” it means you don’t care about their taste. Know that it’s not just all about making the profit, you should aim at delivering nothing but the best to keep them coming for more, thereby growing your business.
- Make Your Designs Appealing:
One of the most important factors of attraction is design. My friend, a business strategist Emmanuel Udo, will always say that “design is everything.” The eye is attracted to beautiful things. Nobody would love to be identified in an environment that is poorly structured or not attractive. So that is to say that making your fast food restaurant look good is a great step to getting more customers. Remember, your design will determine the caliber of people that will patronize your firm. In a nutshell, make your restaurant look great with latest designs, let the interior and exterior speak loud with beauty and fascination. Let those eye-catchy “accessories” be found in your restaurant.
- Have a Takeaway Package:
When we talk about success in the fast food business, this strategy happens to be one of the tips to making a great and long-lasting impression on your customers. Package gift items and place at the front office where they can be given whenever they make a purchase. These can be sweets, gums, cakes, fruits, souvenirs, and can even be a free extra bottle of Coke just to spice up your “selling point.” This is a great strategy that many restaurants deploy to drive a whole lot of crowd who come to patronize.
- Do Advertisement:
Averts remain an integral part of any business that wants to grow and be exposed to a larger audience. Advertising your company is a sure way to getting people to patronize you, and because the awareness is done, people will get to know what your business is all about. The advertisement can be carried out through any of these platforms; radio/television, online (that’s ads campaign on blogs or websites), flyers, open-air outing and so on.
- Consult Frequently:
You know there are experts and seasoned strategists in the business field. Meet them from time to time, pay for their services and be advised on what to do when it seems you’ve lost track in the food industry. The fast-food restaurant business is highly competitive especially in a place like Nigeria. So for you to actually make it, get the advice of a business consultant, this can be a powerful strategy to make you come up with ideas that will enhance your food business.
- Be Updated To The Current Trends:
Another way of running a successful fast food restaurant business is to be current. Put your ears to the ground to know what’s going on, especially in the food industry. Do research online and read books; daily or weekly food journals are great materials to go with. When you are outdated on current trends, you miss out on the latest idea opportunities to increase sales in your company. Being updated is ideal to allow your customers to enjoy the newest dishes and flavors. This also looks at rebranding or refurbishing your industry in order to present to your customers latest designs and structures.
- Be Humble Enough To Adjust Your Strategies:
If the strategy you deployed resulted in little or no success, it’s pertinent that adjustment is employed. Adjusting your strategy is having a way of running your fast food in a new style that your customers will really appreciate.
- Employ Good Workers:
Good workers make up a great and successful industry. Without having good workers around you will run at a loss. Like a Chinese Proverb would say, “a man without a smiling face must not open a shop,” this is applicable to the kind of workers you should employ in your food industry. Don’t just pick anybody you see to represent your brand at the “front office” when he or she is not qualified or the right person, because your patronizers won’t communicate with food when they come, but with the workers lining up to receive them. So it’s compulsory to employ good workers.
- Involve The Company of Auditors:
Auditors are those who carry out thorough accounting procedures on companies’ financial reports or profits. They determine the income, profit, and loss. They are a professional body to reckon with when it comes to auditing. This will help you to know your monetary level and expenditures, thereby measuring your progress as to how your fast food business is faring; is it going forward or running in circles. So bringing in auditors to checkmate or balance sales record is very key to effective optimization of your food industry.
- Educate Your Workers:
Your workers deserve the best, no matter how you tag them. They run your industry while you pay them. But the salary is not enough compared to training them to become compatible with your success strategies. If your workers don’t bear your vision, it is possible for you to struggle. Put your workers through those ethics that guide your industry. Bring in experts to train them to become effective representatives of your company. I once worked for Food Affairs fast food located in Uyo Akwa Ibom State, Nigeria as a storekeeper, and from time to time, about 3-4 times in a year, the CEO used to organize pieces of training that made us learn customer service and how to run a fast food successfully with specified strategies. With this, your workers will be enlightened about the nitty-gritty of a successful food business.
- Do On-Site Marketing:
This is carrying out an awareness campaign to attract more people to your industry. It can be like an open-air advertisement done around parks, roadsides, especially where you have a crowd. This can boost your popularity and make people know your location.
- Do Promos:
Promo is another killer tip to get your business running on the success path. It will boost your sales and also breed loyal customers. You can throw a mouthwatering offer as “bait” for a catch. For instance, “buy 5 meat pies and get 1 bottle of coke for free” or better still, conduct awards for your best customers. With this strategy, your industry will experience geometric growth.
- Get The “Ambassadors” Involved:
This is where the “stars” take over the promotion of your industry on a higher level. You bring in celebrities like musicians, models, actors/actresses, public figures, influencers and the like to spice up your fast food and boost your popularity. This strategy has been proven to be very effective, you could see many big food firms do promotion such as “Face of XYZ.” When people see that you’ve gotten to the level of working with the public figures, the value of your firm will increase exponentially. For example, seeing 2Face Idibia holding a carrier bag fully branded with your company’s logo and designs, this can “blow” your industry.
- Publish Bi-Weekly or Bi-Monthly Bulletin/Magazine:
Bulletins or magazines do some kind of magic we don’t know. It has a way of connecting your customers to the point of engaging them. Publications from your Fast Food Restaurant Business speak volumes of your indoor and outdoor activities (services) that have transpired within the space of 1 week or a month. And as such, your customers will be more engaged and attached to your firm.
- Establish Partnerships:
If your Fast Food Restaurant Business operates in isolation, you may miss out on a whole lot of exposures and opportunities. Connect to other bigger food firms and big companies. This is important because huge contracts or orders can come from big firms or federal bodies through these partnerships.
- Invest In Varieties:
Fast food that provides different kinds of dishes to its customers is prone to succeed faster. Let people come in and be confronted with local, foreign and intercontinental dishes palatable enough to make their taste go wild. In a nutshell, make your Fast Food Restaurant Business serve your customers with several delicacies and put them on a “dish dilemma.”
- Anchor Events and Shows Outdoors:
This looks at giving youngsters on the street a platform to display their talents and potentials. You set up a stage with your brand at junctions, parks, playgrounds, plazas or open space with DJs to heat up the streets. You don’t hit the road, but your brand does; your Fast Food Restaurant Business will experience more exposure. By organizing events that will encourage young talents on the street is another way of promoting your brand. Doing this at least thrice in a year can boost your relevance in the society you are located and beyond.
- Organize Kiddies Treat Every Holiday:
Kids must be carried along too. You know they contribute more to sales because most of the time these kids drag their parents to patronize your Fast Food Restaurant Business. So the best way to pay them back or show appreciation is to organize treats for them, probably a beach party could be a clue to optimizing your fast food. Every holiday like Easter and Christmas, kids do love to have fun, and taking advantage of this by throwing a party for kids with their parents present to bask in the euphoria of the moment, can impress something in their subconsciousness that you care about their children’s happiness. And I bet you, that your industry will explode.
- Organize End-of-The-Year Party For Your Workers:
To show appreciation to your workers after one full year of commitment to working for you is great. Throw a party for them; make them have fun at the end of every year. Give them access to eat, drink and to make merry. With this single act, I can assure you that your workers will be more committed and loyal, and when this is in place, your Fast Food Restaurant Business success is inevitable.
- Have a Brand:
A company without a brand does not have an identity. Having a brand here means that your Fast Food Restaurant Business has a customized way of operation. In branding consider; (i) creating a logo, (ii) customized wears (caps, t-shirts, and trousers), (iii) designed to customize carrier bags for customers (iv) color, etc. Make your fast food stand out from the rest. That is what people identify you with when your company is mentioned in public.
The 22 killer tips mentioned above are perfect strategies to building a great food industry. Fast food restaurant businesses are serving the same population in a location or city. However, some of them make more impact than others. And if you have been wondering why it is so, then you’ve just gotten the secrets to which your Fast Food Restaurant Business can succeed as well.
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